Steven Mason: Consumer and Marketing Research Consultant
Welcome to the homepage of Steven Mason - Consumer Research and Marketing Consulting Specialist
Steven is a consumer research specialist, specializing in quantitative analysis and consumer scale development, segment validation, marketing metrics and advanced consumer analytics. He has over ten years of experience in marketing and consumer research. This website has been developed to demonstrate Steven's expertise in consumer and marketing research for both clients and prospective employers alike.
Prior to his career in academia, Steven has over 15 years of experience working in sales and marketing for numerous companies, achieving results driven marketing solutions in several key industries. Steven has recently completed his PhD in consumer imagination and has extensive experience in scale development and has worked on a wide variety of research and consultancy projects during his tenure at La Trobe University.